The Digital Age
Posted: Thursday, September 03, 2009
by Prudence Helders
ALL-STATE LEGAL
Is your firm leveraging digital technology?
You now have several new processes to consider using when you produce your firm's marketing materials. Although traditional production processes - genuine engraving, offset printing (a.k.a, lithography), and thermography (a.k.a., raised printing) - are still the best options for your stationery items such as letterhead, business cards and mailing envelopes, you can produce other materials, such as marketing materials, often at lower quantities and reduced overall cost with digital printing. The benefits of digital printing for marketing materials By definition, digital printing is the reproduction of digital images on a physical surface. Generally, it is used for short print runs and for customization of printed materials. The power of digital printing is that it gives you the ability to go to market quickly with printed materials that are tailored directly to your clients' interests.
For example, law firms use personalization in newsletters and other mailed communications to highlight specific practice areas that clients may not know about. Remember, each piece can be personalized with an individual client's information.
Print on Demand (POD)
Digital printing offers the flexibility for smaller runs, which enables law firms to print only what they need for a specific project or client. Since turnaround times typically range from 48 hours to same day for rush jobs, you can have the materials you need when you need them.
Due to relatively low set-up times and costs, POD is the ideal process for reducing your firm's total cost of print, which includes much more than just the ink on paper. For example, according to industry analyst Cap Ventures, for every $1 spent on print, an additional $8 to $14 are spent on waste, storage, fulfillment and internal processes. You can reduce this cost by up to 30% by utilizing one POD vendor.
Sustainability
Fewer chemicals and less paper are used because there is no need to bring the image "up to color" and check for registration and position. Also, the POD option elminated over-runs and out-of-date materials, which also reduces overall waste. Therefore, the use of digital printing reduces your firm's environmental footprint and is an environmentally friendly option.
Who is the right provider for you?
As digital printing processes continue to evolve as technology expands, new providers are entering the market every day that can make choosing the right provider for your firm a difficult task. As a baseline, you should choose a provider that offers:
A proven history of providing quality printed products to the legal market
Multiplatform production iGen, Nexpress and Indigo are three presses available
24/7/365 production
48 hour to same day turn around times
G7 multiplatform color management - your brand is secure from offset to digital production.
Don't risk compromising your digitally printed materials
WAN disaster recovery
Competitive pricing
Need HELP Getting Started?
ASL offers the world's largest and most robust digital network with multiplatform color management to reduce your firm's total cost of print and improve your identity, while at the same time leveraging your purchasing power, saving money and providing you with improved customer service and ordering efficiencies.
Call your account manager today at 800.222.0510 or visit www.aslegal.com/printcenter to find out more.
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