Prudence Helders


Prudence's latest writings
Making it Easier to Order Your Holiday Cards

You already know that your annual holiday card is an important part of your ongoing communication with current and prospective clients, as well as with colleagues and vendors. But the time and effort required to select, purchase, sign, and send holiday cards can be daunting, especially at mid-size and larger firms. ASL can ease your burden by providing you with several streamlined options for purchasing... (posted by Prudence 1 year 246 days ago.)
Going Green

How can your firm be greener? Truthfully, there is no one solution - it is a process that is ongoing and requires flexibility and commitment on various levels. There are many shades of green and your firm needs to decide how much time, resources and budget you are willing to devote to the process. If you are just getting started or need a refresher of cost effective, easy to implement initiatives, below are just a few ways that you can be... (posted by Prudence 2 years 24 days ago.)
Choosing the Right Paper!

The paper you choose for your communications is the tangible touch and feel of your brand. High quality fine cotton paper is easy to recognize - not only by how it looks, but also by how it feels. However, the benefits of using fine cotton paper, also known as bond paper, go beyond the look and feel of the paper itself. Of course, cotton fiber papers are distinct in their easily identifiable, crisp feel. But did you know... (posted by Prudence 2 years 84 days ago.)